Communicate your public program like the pros and create a measurable difference in our society. Marketing Public Programs is the application of commercial marketing techniques to address social problems and influence the public?s behavior. This course offers participants the opportunity to understand, learn and practice social marketing skills and concepts in support of their agencies? missions. Learn a comprehensive framework for planning and executing effective public campaigns and key marketing concepts (Target, Reach, Action, Close and Keep) to promote behavioral change in areas such as the environment, public health, homeland security, access for all, compliance, and other complex and critical social issues.