This course covers common data sets and business analysis techniques used in the Business Intelligence (BI) and the developing Location-Based Services (LBS) sectors. The course uses case studies and hands-on exercises that demonstrate the power of GIS when applied to business issues. Special attention is given to Webmapping and the integration of data, maps and GIS output into everyday office reports and documents.
Those working in marketing, real estate or other commercial operations, and those desiring a thorough understanding of how geospatial tools are applied in the commercial sector.
Prerequisites:
Successful completion of two GIS core courses.
Objectives:
Locate, acquire and integrate Business Intelligence data into a Geographic Information System
Recognize traditional spatial analysis techniques for Business Intelligence
Understand the principles and methodologies of the geocoding process
Explore the technologies and possibilities of server-side geographic analysis for BI
Learn about the growing Location-Based Services marketplace, its methods and its applications
Understand the specific data needs and technical issues related to networking and routing applications
Integrate the results of BI analysis into office documents
