# Content Marketing Bootcamp (Self-Paced)

Canonical URL: <https://www.graduateschool.edu/courses/content-marketing-bootcamp-online>

## Overview

Dive into the fast-paced world of content marketing with this self-paced course. Explore key strategies for creating, promoting, and measuring impactful content that builds brand authority and drives engagement. Through practical lessons and expert insights, you’ll learn how to craft and distribute content that resonates with your audience and supports long-term business growth.

## What you'll learn

- Learn about strategies and solutions for content marketing
- Develop an understanding of content curation and best practices
- Create a plan to promote, track, and optimize your content

## Curriculum

### Content Marketing

#### Introduction to Content Marketing

- What is content marketing
- The Role of content marketing
- Planning your content strategy
- Creating a content calendar

#### Content Creation

- The different types of content
- Mapping content to buying stages
- Utilizing content curation
- Content creation best practices

#### Content Promotion

- Content promotion best practices

#### Content Measurement

- Why you need to promote your content
- Where to promote your content
- Creating a content promotion plan 

- How to measure the success of your content marketing
- KPIs for content marketing
- Identifying opportunities to maximize results

## Pricing

**Tuition:** $325