# Data Science for Business Professionals Course (Self-Paced)

Canonical URL: <https://www.graduateschool.edu/courses/data-science-for-business-professionals>

## Overview

This self-study course includes the DSBIZ eLearning, assessment, and credential. The ability to identify and respond to changing trends is a hallmark of a successful business. Whether those trends are related to customers and sales, or regulatory and industry standards, businesses are wise to keep track of the variables that can affect the bottom line. In today's business landscape, data comes from numerous sources and in diverse forms. By leveraging data science concepts and technologies, businesses can mold all of that raw data into information that facilitates decisions to improve and expand the success of the business. This course is also designed to assist learners in preparing for the CertNexus® DSBIZ™ (Exam DSZ-110) credential.

## What you'll learn

- Explain the fundamentals of data science.
- Identify functions of data science for business.
- Implement business requirements for data science.

## Curriculum

#### Lesson 1: Data Science Fundamentals

- What is Data Science and its elements
- Data teams and required skills and knowledge
- Overview of Descriptive, Diagnostic, Predictive, and Prescriptive Analytics
- Types of analytics and related statistical concepts
- Understanding the Data Science Lifecycle stages

#### Lesson 2: Functions of Data Science in Business

- Improving customer experience through personalized CX and sentiment analysis
- Enhancing marketing efforts via audience segmentation and targeted advertising
- Optimizing organizational and transactional security with fraud detection and risk mitigation
- Enhancing operational practices such as sales forecasting and dynamic pricing

#### Lesson 3: Implementing Business Requirements for Data Science

- Developing a data-centric organization and understanding challenges
- Building a strategy for implementing data science solutions in business
- Identifying the impact of data science on business operations and practices
- Establishing governance measures, including legal and ethical considerations

## Instructors

### Bruce Gay — Instructor

Bruce is an engaging trainers and program manager who brings 25+ years practical experience to deliver effective and experiential training to students. Able to engage adult learners with a range of backgrounds and professional experiences. Successful at building effective stakeholder relationships and coordinating multi-disciplinary teams for solution delivery.

Bruce has over 25 years of project and program management experience across multiple industries. He has a Masters degree from The George Washington University and a B.A. from the University of North Carolina Chapel Hill. 

Bruce currently runs his own freelance training and consulting business, helping project managers and team leaders improve their business skills, become better leaders, and achieve professional greatness. 

Bruce is a well-received speaker in the areas of design thinking, project management, cross-team collaboration, and AI tools for projects, and has presented at regional and international conferences.

## Pricing

**Tuition:** $499