# Content Marketing Bootcamp

Canonical URL: <https://www.graduateschool.edu/courses/digital-marketing-strategies-advanced>

## Overview

Explore the competitive world of content marketing in this one-day class. You’ll discover proven methods for using content creation to build and promote your brand.

This course offers a thorough overview of content marketing, including creation, promotion, and measurement. Gain practical insights and learn best practices for leveraging content creation to effectively market your brand in this fast-paced class.

## What you'll learn

- Learn about strategies and solutions for content marketing
- Develop an understanding of content curation and best practices
- Create a plan to promote, track, and optimize your content

## Curriculum

### Content Marketing

#### Introduction to Content Marketing

- What is content marketing
- The Role of content marketing
- Planning your content strategy
- Creating a content calendar

#### Content Creation

- The different types of content
- Mapping content to buying stages
- Utilizing content curation
- Content creation best practices

#### Content Promotion

- Content promotion best practices

#### Content Measurement

- Why you need to promote your content
- Where to promote your content
- Creating a content promotion plan 

- How to measure the success of your content marketing
- KPIs for content marketing
- Identifying opportunities to maximize results

## Schedule
- Jul 23, 2026 10:00am–5:00pm — Live Online
- Oct 6, 2026 – Oct 8, 2026 — Live Online
- Oct 22, 2026 10:00am–5:00pm — Live Online

## Pricing

**Tuition:** $325