# Digital Marketing Strategy & Web Fundamentals Course

Canonical URL: <https://www.graduateschool.edu/courses/digital-marketing-training>

## Overview

Learn how to build and apply a digital marketing strategy that works for your business.

In this course, you’ll define your goals and audience, establish a clear value proposition, and set measurable KPIs. Then, you’ll apply these insights to your website by optimizing your homepage, product pages, and overall design to engage visitors and convert them into loyal customers.

## What you'll learn

- Key skills needed to increase website traffic, generate leads, and drive sales
- How to develop a digital marketing strategy
- Essential elements every website should have to increase conversions
- How to turn leads into sales
- How to analyze marketing performance to improve return on investment

## Curriculum

### Digital Marketing Strategy

#### Intro to Digital Marketing

- What is digital marketing?
- The digital marketing landscape
- A look at digital marketing channels
- Establishing goals, objectives & KPIs
- Leveraging social media for growth

#### Target Audience Identification

- How to identify your target audience
- How to build customer personas
- Tools for researching your targeting audience

#### Developing Your Positioning in the Market Place

- Identify what makes your company unique
- Develop your positioning statement
- Develop a value proposition

#### Developing Your Digital Marketing Strategy

- Identifying your top goals
- Establishing a budget
- Design Tactics
- Tracking Key Performance Indicators (KPIs)
- Measuring Results

### Website Fundamentals

#### Introduction to the Hub & Spoke Model

- The role of your website
- Three questions every website should answer
- Developing a user-friendly website structure

#### Designing an Effective Homepage

- The role of your website homepage
- Elements of a successful homepage
- Using persuasion in design

#### Designing Effective Product Pages

- Product page formats
- Best practices for product pages
- Features every product page should have

## Schedule
- Jul 7, 2026 – Jul 9, 2026 — Live Online
- Jul 22, 2026 10:00am–5:00pm — Live Online
- Oct 21, 2026 10:00am–5:00pm — Live Online

## Pricing

**Tuition:** $325