# Email Marketing Bootcamp

Canonical URL: <https://www.graduateschool.edu/courses/email-marketing>

## Overview

Explore the fast-paced, highly competitive world of email marketing in this concise course. Discover what makes an email campaign successful, and fine-tune your own strategy to increase subscriptions.

## What you'll learn

- The important role of email marketing in a marketing strategy
- Qualities of a great email marketing campaign
- How to optimize your email marketing strategy

## Curriculum

### Email Marketing

#### Introduction to Email Marketing

- What is email marketing
- The role of email marketing
- What is needed to succeed at email marketing

#### Building Your Email List

- A look at email permissions
- Mistakes to avoid
- Strategies for building your email list

#### Email Campaign Creation

- The three types of emails
- Mass email vs Automated email
- The different types of email campaigns and when to use each one

#### Designing Effective Emails

- The elements that affects email success
- Best practices for creating each element
- Best practices for email content

#### Email Campaign Optimization

- A/B Testing
- Optimizing open rates
- Optimizing click through rate

#### Email Deliverability

- Delivery vs Deliverability
- Developing a good email reputation
- Steps for ensuring email deliverability

## Schedule
- Jul 31, 2026 10:00am–5:00pm — Live Online
- Oct 13, 2026 – Oct 15, 2026 — Live Online
- Oct 30, 2026 10:00am–5:00pm — Live Online

## Pricing

**Tuition:** $325