# Facebook Marketing Bootcamp

Canonical URL: <https://www.graduateschool.edu/courses/facebook-marketing>

## Overview

Strong social media marketing is becoming increasingly important for a business’s standing in today’s competitive marketplace. This two-day workshop focuses on one of the most widely used platforms: Facebook. Students will explore current Facebook marketing trends and create a strategy tailored to their goals.

This workshop delivers a complete overview of all aspects of Facebook marketing. For details on the topics covered, please see the syllabus below.

## What you'll learn

- Develop a successful Facebook marketing strategy
- Create visual content that increases engagement and drives sales
- Learn how to gain a following and expand your reach
- Use Facebook paid advertising for increased engagement and profit

## Curriculum

### Section 1

#### Introduction to Facebook

- Introduction to Facebook
- History of Facebook
- Understanding the Facebook algorithm
- Creating a Business Page

#### Facebook Business Page

- Facebook Business features overview and settings
- Business page management and admin access
- Establishing a visual voice
- Leveraging your About description for your business

### Section 2

#### Introduction to Meta Business Manager

- Setting up and accessing the Meta Business Manager
- Overview of the Meta Business Manager and its capabilities
- Navigating the Meta Business Manager interface
- Tools and features overview

#### Leveraging Meta Business for Engagement

- Utilizing the Meta Business Manager's targeting options to reach the right audience
- Analyzing performance data and tracking metrics
- Using benchmarking to research your competition
- Scheduling your content and leveraging important dates

### Section 3

#### Content and Interactions

- Finding and targeting the right audience for your business
- Creating and joining groups related to your business niche
- Optimizing your business page for search and discoverability
- Posting updates and engaging content
- Interacting with your audience through comments and messaging

#### Using Shopify with Facebook

- Overview of Shopify and Facebook integration
- Setting up a Shopify store and connecting it to a Facebook business page
- Syncing products from Shopify to a Facebook shop
- Utilizing Facebook's targeting options to reach the right audience for your Shopify store

### **Section 4**

#### Introduction to Meta Ads Manager

- Overview of Ads Manager and its capabilities
- Setting up and accessing Ads Manager
- Navigating the Ads Manager interface
- Creating and managing ad campaigns using Ads Manager

#### Leveraging Meta Ads Manager for Higher ROI

- Utilizing Ads Manager's targeting options to reach the right audience
- Analyzing performance data and tracking metrics
- Best practices for using Ads Manager
- Optimize advertising content to reach more customers

## Schedule
- Jul 28, 2026 – Aug 6, 2026 — Live Online
- Aug 3, 2026 – Aug 4, 2026 — Live Online
- Nov 2, 2026 – Nov 3, 2026 — Live Online

## Pricing

**Tuition:** $650