# Google Analytics Bootcamp

Canonical URL: <https://www.graduateschool.edu/courses/google-analytics-bootcamp>

## Overview

This in-depth workshop explores Google Analytics and its wide range of uses with GA4, the newest version of the platform.

Learn how to set up an account and identify the key metrics and events worth tracking. Explore GA4’s powerful features, including its data model and advanced techniques for tracking the events that matter most to you. You’ll leave with a clear understanding of the tool and how to use its rich data to your advantage.

## What you'll learn

- Understand the fundamentals of web analytics and the role of Google Analytics in the buyer’s journey
- Set up and configure Google Analytics accounts, filters, goals, and ecommerce tracking
- Navigate the GA4 dashboard and learn how to interpret audience, acquisition, behavior, and conversion reports
- Build and interpret measurement plans to track KPIs that align with your business objectives
- Create and customize dashboards, shortcuts, and shared reports to streamline data access
- Implement UTM parameters to track marketing campaign performance across platforms
- Learn retargeting strategies and build remarketing lists using Google Analytics data
- Apply best practices for leveraging data insights to optimize marketing and user engagement

## Curriculum

### Google Analytics Curriculum

#### Introduction to Google Analytics

- What is Web Analytics
- Intro to Google Analytics
- How Google Analytics Works
- Why Web Analytics Matter
- Questions Google Analytics Answers
- The Role of Analytics in Your Buyers Journey

#### Developing a Google Analytics Strategy

- Intro to Measurement Plans
- The Importance of Measurement Plans
- Who Should be Involved in Creating a Measurement Plan?
- Framework for Developing a Measurement Plan

#### Best Practices for Setting Up a Google Analytics Account

- How to install Google Analytics Tracking Code
- How to test to confirm codes are installed and tracking correctly
- Understanding the structure of your Google Analytics Account
- Introduction to Views in Google Analytics
- Google Analytics account limits
- Understanding account users and permissions
- Important Google Analytics configurations

#### Introduction to Filters

- Understanding Google Analytics filters
- Google Analytics filter types
- How to setup Google Analytics filters?

#### Conversion Tracking

- What is conversion tracking?
- What are goals?
- How to setup goals
- Important configurations for tracking ecommerce transactions

#### An overview of the Google Analytics Dashboard

- An overview of reports
- Understanding dimensions & metrics

#### Google Analytics Reports

- Audience Report, what it’s for and how to use it
- Acquisition Report, what’s it for and how to use it
- Behavior Report, what it’s for and how to use it
- Conversion Report, what it’s for and how to use it
- Ecommerce Report, what’s its for and how to use it

#### How to leverage Google Analytics data to improve performance

- How to share reports
- How to setup dashboards and shortcuts
- How to track your marketing campaigns in Google Analytics

#### UTM Code Tracking

- Why Tracking Visitors Matters
- Introduction to UTM Parameters
- Anatomy of a UTM Parameter
- A Look at UTM Parameters in Google Analytics
- How to Create a Link with the UTM Builder

#### Retargeting

- Introduction to Retargeting
- Why Retargeting
- How to Create a Retargeting List

## Schedule
- May 26, 2026 – Jun 4, 2026 — Live Online
- Jul 29, 2026 – Jul 30, 2026 — Live Online
- Oct 28, 2026 – Oct 29, 2026 — Live Online
- Nov 17, 2026 – Dec 1, 2026 — Live Online

## Pricing

**Tuition:** $650