# Instagram Marketing Bootcamp

Canonical URL: <https://www.graduateschool.edu/courses/instagram-marketing>

## Overview

This one-day workshop takes a close look at one of the most popular platforms: Instagram. It also covers platform functionality, advertising, and content creation. You'll explore current social media marketing trends and develop a strategy that suits their needs.

This workshop provides a thorough overview of all aspects of Instagram marketing. For details about the topics covered, please see the syllabus below.

## What you'll learn

- Learn about Instagram and its social impact
- Develop a successful social media strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to gain a following and expand your reach

## Curriculum

### Section 1

#### Introduction to Instagram

- Introduction to Instagram
- History of Instagram
- What’s New
- Trend Report
- Creating a New Account
- Following Accounts
- Navigation
- Profile Page Overview

#### Hashtag 101

- What is a hashtag
- Hashtag do’s and don’ts
- Types of Hashtags
- High- and low-density hashtags
- Creating a Branded Hashtag
- Hashtag Research

### Section 2

#### Creating a Content Theme

- What is a big idea
- What is a content theme
- Determining your theme
- How to branch into sub-themes

#### Strategies for Capturing Content

- Establishing visual consistency
- Recording your content

#### Developing a Community

- Interacting with your target audience
- Understanding your audience’s needs
- How to leverage your audience

#### Creating a Post Cadence

- Establishing your availability
- Scheduling consistent content
- Adapting your cadence

### Section 3

#### Types of Posts

- Posts, Stories, and Reels
- Types of Interactions
- Audience Engagement
- Benefits of each content type

#### Editing Posts and Reels

- Choosing Filters
- Using Instagram Photo Editing
- Creating stories
- Editing stories and adding stickers
- Recording Reels
- Editing Reels
- Creating a mock-up post

#### Captions and Additional Post Features

- Establish your audience’s needs
- Incorporating gamification and/or call-to-action
- Being ADA-compliant with photo descriptions
- Tagging and Collaboration

### Section 4

#### Creating a Business Page on Instagram

- Starting a business page
- Creating a business post
- Managing page on Instagram
- Creating reels and stories

#### Paid Advertising with Instagram

- Choosing the right advertising
- Ad creation best practices
- Ad optimization
- Job post advertising
- Ad analytics

#### Using Shopify with Instagram

- Reasons to use Shopify (even if you have your own website)
- Introduction to Shopify
- Create collections
- Manage shop across platforms
- Showcase brand and products

## Schedule
- Jul 14, 2026 – Jul 23, 2026 — Live Online
- Jul 27, 2026 – Jul 28, 2026 — Live Online
- Oct 26, 2026 – Oct 27, 2026 — Live Online

## Pricing

**Tuition:** $650