# Marketing Strategy Course (Self-Paced)

Canonical URL: <https://www.graduateschool.edu/courses/marketing-strategy-self-paced>

## Overview

Learn the core principles of successful marketing to help you reach your business objectives. Whether you’re a small business owner, an aspiring marketer, or looking to expand your professional skill set, this self-paced course provides the foundational knowledge and practical techniques needed to design and implement effective marketing strategies. In this marketing strategy course, you’ll examine the fundamentals of marketing and the value of a customer-focused approach. You’ll learn how to conduct impactful market research to identify your target audience, understand their needs, and stay ahead of industry trends.

The course also covers the essentials of digital marketing, showing you how to leverage channels such as social media, email marketing, and search engine optimization (SEO) to strengthen your efforts. You’ll discover how to measure campaign success using key performance indicators (KPIs) and analytics tools. By the end, you’ll be ready to create a detailed marketing plan with clear objectives, strategic direction, and actionable steps to achieve your goals.

## What you'll learn

- Understand the foundational principles of marketing
- Learn how to conduct market research to identify target audiences, understand their needs, and analyze market trends
- Discover how to create an effective marketing plan, including setting clear objectives, defining strategies, and outlining actionable steps
- Gain an introduction to digital marketing channels and learn how to leverage them in your strategy
- Learn how to track and measure the success of your marketing efforts using key performance indicators (KPIs) and analytics tools

## Pricing

**Tuition:** $325