# SEO Bootcamp (Self-Paced)

Canonical URL: <https://www.graduateschool.edu/courses/seo-bootcamp-online>

## Overview

In this two-day bootcamp, build a strong foundation in Search Engine Optimization (SEO) and learn how to outpace competitors through interactive lessons in keyword strategy, on-page optimization, and performance analysis. Gain hands-on experience with Semrush, one of the industry’s leading tools for keyword research and competitive insights. Designed for business owners, marketers, and front-end developers, this course provides practical strategies to strengthen your digital marketing expertise and advance your career. For a full overview of course topics, see the syllabus below.

## What you'll learn

- Understand how search engines work and why SEO is essential for business growth
- Conduct effective keyword research using tools like Semrush to discover high-impact search terms
- Conduct competitive analysis to uncover your competitors' strategies and refine your keyword targeting
- Create SEO-friendly content tailored to the customer's buying journey and user search intent
- Implement on-page SEO techniques, including meta tag optimization, sitemaps, and internal linking
- Explore off-page SEO practices like backlink building and content promotion strategies
- Design websites with SEO in mind, including structured navigation, rich snippets, and mobile optimization
- Optimize video content for platforms like YouTube and conduct SEO audits to measure and improve performance

## Curriculum

#### Introduction to Search Engine Optimization

- What is search engine optimization
- Meet the search engines
- How search engines work
- SEO impact on businesses

#### Keyword Research

- What is a keyword
- The different types of keywords
- Examining the intent behind a keyword
- Understanding the progression of a search query
- Steps to keyword research
- How to find the best keywords to target
- How to discover your competitors keywords
- Competitive keyword analysis
- Keyword research tools
- Keyword research lab

#### Competitive Analysis

- How to identify your competitors?
- What to analyze?
- How to use your competitive analysis for keyword targeting?

#### SEO Content

- What is SEO content
- Different types of SEO content
- Steps to creating SEO content
- How to factor in your customer buying journey when creating SEO content
- How to evaluate your competitors content

#### On-Page Optimization

- What is on-page optimization
- Elements of on-page optimization
- How to optimize Meta data?
- The importance of sitemaps
- Examining the perfectly optimized web page
- On page optimization lab

#### Off-Page Optimization

- What is off-page optimization
- The role of backlinks
- Best practices for link building
- How to build internal site links
- How to get backlinks
- Strategies for achieving high ranking

#### Designing for SEO

- How to structure your website
- How to organize your web pages
- How to design your website navigation
- How to use rich snippets/structure data
- What are Meta robot tags
- How to use Meta robot tags
- What are 404 error pages
- Tips for creating 404 error pages
- What are 301 redirects
- How search engines handle 301 redirects
- The importance of canonicalization
- How to implement canonicalization
- How website speed influence your rankings and how to improve it

#### Mobile SEO

- Factors that influence Mobile SEO
- The importance of Mobile SEO
- A look at options for creating mobile friendly websites
- Characteristics of mobile websites
- Creating mobile focused content

#### Video Optimization

- Step to YouTube Video Optimization
- Keyword Research for Video Optimization
- How to Optimize YouTube Videos
- Factors that Affect Your Video Ranking
- Types of Videos to Create
- How to Promote Your Videos

#### SEO Audit

- What is an SEO Audit?
- How to conduct an SEO Audit?
- Tools for conducting an SEO Audit?
- SEO Audit Lab

#### Measuring & Reporting on SEO Success

- KPIs for Organic Search
- How to Report on SEO Progress
- Demystifying SEO Reports

## Pricing

**Tuition:** $650