# SEO Bootcamp

Canonical URL: <https://www.graduateschool.edu/courses/seo-bootcamp>

## Overview

Search Engine Optimization (SEO) is a vital marketing skill. It’s a key component of any growing business and helps your website rank higher on search engines for targeted keywords. Strong SEO not only boosts your brand’s visibility but also preserves its relevance in today’s highly competitive digital world.

In this two-day bootcamp, you’ll get familiar with the core principles of SEO and gain an advantage over competitors through hands-on training in Search Engine Optimization and competitive keyword analysis. To help you begin, the course includes a seven-day free trial of Semrush, a top keyword research tool.

## What you'll learn

- Understand how search engines work and why SEO is essential for business growth
- Conduct effective keyword research using tools like Semrush to discover high-impact search terms
- Conduct competitive analysis to uncover your competitors' strategies and refine your keyword targeting
- Create SEO-friendly content tailored to the customer's buying journey and user search intent
- Implement on-page SEO techniques, including meta tag optimization, sitemaps, and internal linking
- Explore off-page SEO practices like backlink building and content promotion strategies
- Design websites with SEO in mind, including structured navigation, rich snippets, and mobile optimization
- Optimize video content for platforms like YouTube and conduct SEO audits to measure and improve performance

## Curriculum

#### Introduction to Search Engine Optimization

- What is search engine optimization
- Meet the search engines
- How search engines work
- SEO impact on businesses

#### Keyword Research

- What is a keyword
- The different types of keywords
- Examining the intent behind a keyword
- Understanding the progression of a search query
- Steps to keyword research
- How to find the best keywords to target
- How to discover your competitors keywords
- Competitive keyword analysis
- Keyword research tools
- Keyword research lab

#### Competitive Analysis

- How to identify your competitors?
- What to analyze?
- How to use your competitive analysis for keyword targeting?

#### SEO Content

- What is SEO content
- Different types of SEO content
- Steps to creating SEO content
- How to factor in your customer buying journey when creating SEO content
- How to evaluate your competitors content

#### On-Page Optimization

- What is on-page optimization
- Elements of on-page optimization
- How to optimize Meta data?
- The importance of sitemaps
- Examining the perfectly optimized web page
- On page optimization lab

#### Off-Page Optimization

- What is off-page optimization
- The role of backlinks
- Best practices for link building
- How to build internal site links
- How to get backlinks
- Strategies for achieving high ranking

#### Designing for SEO

- How to structure your website
- How to organize your web pages
- How to design your website navigation
- How to use rich snippets/structure data
- What are Meta robot tags
- How to use Meta robot tags
- What are 404 error pages
- Tips for creating 404 error pages
- What are 301 redirects
- How search engines handle 301 redirects
- The importance of canonicalization
- How to implement canonicalization
- How website speed influence your rankings and how to improve it

#### Mobile SEO

- Factors that influence Mobile SEO
- The importance of Mobile SEO
- A look at options for creating mobile friendly websites
- Characteristics of mobile websites
- Creating mobile focused content

#### Video Optimization

- Step to YouTube Video Optimization
- Keyword Research for Video Optimization
- How to Optimize YouTube Videos
- Factors that Affect Your Video Ranking
- Types of Videos to Create
- How to Promote Your Videos

#### SEO Audit

- What is an SEO Audit?
- How to conduct an SEO Audit?
- Tools for conducting an SEO Audit?
- SEO Audit Lab

#### Measuring & Reporting on SEO Success

- KPIs for Organic Search
- How to Report on SEO Progress
- Demystifying SEO Reports

## Schedule
- Aug 13, 2026 – Aug 14, 2026 — Live Online
- Oct 20, 2026 – Oct 29, 2026 — Live Online

## Pricing

**Tuition:** $650