# LinkedIn Marketing Bootcamp

Canonical URL: <https://www.graduateschool.edu/courses/social-media-marketing-business>

## Overview

This one-day workshop takes an in-depth look at one of the most widely used professional platforms: LinkedIn. Along with content creation, it covers platform functionality and advertising strategies. Students will explore current social media marketing trends and develop a personalized LinkedIn strategy. Learn more about the benefits of social media marketing on our blog.

In this class, you’ll create marketing strategies for the leading business-focused social media platform: LinkedIn. Discover current trends and advanced search tools on LinkedIn. Learn how to optimize your personal profile to increase professional visibility. Develop engaging content customized for your audience, and gain insights into LinkedIn’s advertising tools and analytics.

## What you'll learn

- Get an introduction to LinkedIn and its interface
- Learn how to optimize and leverage your personal LinkedIn profile
- Create and manage a LinkedIn company page
- Learn how to run paid advertising campaigns on LinkedIn

## Curriculum

#### Introduction to LinkedIn

- History of LinkedIn
- Overview of LinkedIn and Its Benefits
- LinkedIn Today
- LinkedIn Trend Report
- LinkedIn Search Features

#### Leveraging Your Personal LinkedIn Profile

- Building an All Star Profile
- Networking and Connecting with Industry Leaders
- Best practices for Using LinkedIn to Advance Your Career
- Profile Analytics

#### Creating a Company Page on LinkedIn

- Overview of Creating a LinkedIn Company Page
- Building and Managing a Company Page
- Best Practices for Creating an Engaging Company Page
- Company Page Analytics

#### Paid Advertising with LinkedIn

- Overview of LinkedIn's Advertising Platform
- Targeting Options and Creating Effective Ad Campaigns
- Measuring the Success of Your Ads and Optimizing for Results
- Best practices for Creating Engaging Ad Content

## Schedule
- Aug 5, 2026 10:00am–5:00pm — Live Online
- Aug 18, 2026 – Aug 20, 2026 — Live Online
- Nov 4, 2026 10:00am–5:00pm — Live Online

## Pricing

**Tuition:** $425