# Social Media Content Marketing: Blogs & X (Twitter)

Canonical URL: <https://www.graduateschool.edu/courses/social-media-marketing-copy>

## Overview

Learn to craft high-quality written content for X (formerly Twitter), blogs, and other writing-focused social media platforms. This course covers the fundamentals of content marketing, guiding you through the various content-based platforms, how to develop effective marketing strategies, and how to use written content to shape your brand’s personality.

You’ll also discover techniques for cross-platform blogging, strategies to grow and engage your audience, and tips for tracking trends. By the end of this course, you’ll have the skills to start incorporating content marketing into your digital strategy.

## What you'll learn

- Fundamentals of content marketing
- How to set goals and metrics
- Establishing a brand through written content
- Marketing strategies for X (formerly known as Twitter)
- How to create and share blog posts

## Curriculum

#### Introduction to X (Twitter)

- Introduction to X (Twitter)
- X (Twitter) Today
- Features Overview
- Understanding the algorithm

#### Hashtags and Topics

- Trends and Topics
- Hashtags 101
- Hashtag types
- Hashtag Research
- Insights and analytics

#### Research and Content Strategy

- Paid advertising on X (Twitter)
- Ad analytics
- Analyze the competition
- Determining a brand voice
- Content strategy
- Content cadence and scheduling

#### Importance of Blogging

- Introduction to blogging
- Choosing the right blog platform
- Storytelling strategies
- Understanding evergreen content
- Creating paid content

## Schedule
- Aug 12, 2026 10:00am–5:00pm — Live Online
- Sep 1, 2026 – Sep 3, 2026 — Live Online
- Nov 11, 2026 10:00am–5:00pm — Live Online

## Pricing

**Tuition:** $425