# Social Media Content Marketing: Blogs & X (Twitter) (Self-Paced)

Canonical URL: <https://www.graduateschool.edu/courses/social-media-marketing-online>

## Overview

Develop the skills to create impactful written content for X (formerly Twitter), blogs, and other text-based platforms. This course introduces key principles of content marketing, covering platform-specific strategies, audience engagement, and brand voice development. You’ll also learn cross-platform blogging techniques, trend analysis, and methods for integrating written content into a cohesive digital marketing strategy.

## What you'll learn

- Fundamentals of content marketing
- How to set goals and metrics
- Establishing a brand through written content
- Marketing strategies for X (formerly known as Twitter)
- How to create and share blog posts

## Curriculum

#### Introduction to X (Twitter)

- Introduction to X (Twitter)
- X (Twitter) Today
- Features Overview
- Understanding the algorithm

#### Hashtags and Topics

- Trends and Topics
- Hashtags 101
- Hashtag types
- Hashtag Research
- Insights and analytics

#### Research and Content Strategy

- Paid advertising on X (Twitter)
- Ad analytics
- Analyze the competition
- Determining a brand voice
- Content strategy
- Content cadence and scheduling

#### Importance of Blogging

- Introduction to blogging
- Choosing the right blog platform
- Storytelling strategies
- Understanding evergreen content
- Creating paid content

## Pricing

**Tuition:** $425