# TikTok Marketing Course (Self-Paced)

Canonical URL: <https://www.graduateschool.edu/courses/tiktok-marketing-online>

## Overview

Social media marketing is one of the most powerful ways to build an online presence and connect with audiences. Developing platform-specific strategies is key to standing out and driving engagement in a competitive digital space. This course centers on video-based marketing, spotlighting TikTok as a leading platform for creativity and business growth. Participants will explore emerging trends and design a personalized approach for producing impactful short-form video content. To learn more about the benefits of social media marketing, visit our blog.

## What you'll learn

- Learn about the history of TikTok and its social impact
- Develop a successful social media marketing strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to build a following and expand your reach

## Curriculum

#### TikTok Marketing

- Introduction to TikTok
- What’s New to TikTok
- Understanding the algorithm and FYP
- Creating a TikTok account
- Research trends and topics

#### Developing a Strategy for Business-Based Content

- Establish goals
- Define success metrics
- Analyze the competition
- Develop target audience
- Understanding TikTok SEO

#### Determining Your Brand Image

- Importance of quality video production
- Trending video content
- Storyboard development
- Audience engagement

#### Creating Successful Content for TikTok

- Find a theme for your content
- Using songs and filters to increase engagement
- Story building and development
- Editing content through TikTok

#### Paid Advertising and Shopify

- Ad creation best practices
- Ad optimization
- Ad analytics
- Reasons to use Shopify
- Introduction to Shopify

## Pricing

**Tuition:** $325