# TikTok Marketing Course

Canonical URL: <https://www.graduateschool.edu/courses/tiktok-marketing>

## Overview

Social media marketing is an essential and highly effective digital marketing tool. By understanding the social media landscape and crafting a strong strategy, you can significantly boost your online presence. In today’s competitive marketplace, successful social media marketing is more important than ever for a business’s success.

 

This one-day workshop takes a deep look at one of the most popular content types—video. Along with content creation, the workshop focuses on the major platform TikTok. Participants will explore current social media marketing trends and create a strategy tailored to their needs.

 

This workshop offers a thorough exploration of every aspect of video-driven social media marketing. For a detailed list of topics covered, please see the syllabus below.

## What you'll learn

- Learn about the history of TikTok and its social impact
- Develop a successful social media marketing strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to build a following and expand your reach

## Curriculum

#### TikTok Marketing

- Introduction to TikTok
- What’s New to TikTok
- Understanding the algorithm and FYP
- Creating a TikTok account
- Research trends and topics

#### Developing a Strategy for Business-Based Content

- Establish goals
- Define success metrics
- Analyze the competition
- Develop target audience
- Understanding TikTok SEO

#### Determining Your Brand Image

- Importance of quality video production
- Trending video content
- Storyboard development
- Audience engagement

#### Creating Successful Content for TikTok

- Find a theme for your content
- Using songs and filters to increase engagement
- Story building and development
- Editing content through TikTok

#### Paid Advertising and Shopify

- Ad creation best practices
- Ad optimization
- Ad analytics
- Reasons to use Shopify
- Introduction to Shopify

## Schedule
- Aug 10, 2026 10:00am–5:00pm — Live Online
- Aug 11, 2026 – Aug 13, 2026 — Live Online
- Nov 9, 2026 10:00am–5:00pm — Live Online

## Pricing

**Tuition:** $325