# Writing Copy That Persuades Course (Self-Paced)

Canonical URL: <https://www.graduateschool.edu/courses/writing-copy-that-persuades>

## Overview

For some business people, if they write a piece of copy that sounds decent and doesn't have any grammatical errors, they're happy. But lazy, serviceable writing isn't going to persuade your reader.

Marketing consultant and screenwriter Melissa Cassera will show you how to use storytelling techniques and professional TV writing structures to create copy that captivates your reader and compels them to act.

## What you'll learn

- Turn your readers' pain points into compelling problems they want you to solve
- Determine what stories you should tell
- Write copy that captures your personality
- Understand your readers' motivation and what drives their decisions
- Turn your readers into fascinating protagonists in your copy
- Come up with loglines for your ideas that immediately draw people in
- Create a world in your copy that people want to be a part of
- Develop an exciting story arc that guarantees people will read to the end

## Pricing

**Tuition:** $649