# Writing Proposals People Want to Read Course (Self-Paced)

Canonical URL: <https://www.graduateschool.edu/courses/writing-proposals-people-want-to-read>

## Overview

Oftentimes, the proposal is the one thing that wins support for your ideas. Yet many proposals are stuffed with confusing jargon and unpersuasive language, leaving readers bored, uninspired and uninterested.

If you want your proposal to succeed, it should read like a page-turning novel, not a dull, drab summary. Marketing consultant and screenwriter Melissa Cassera will show you how to use creative storytelling techniques to write proposals that wow your readers and make them excited about working with you.

## What you'll learn

- Master the pre-proposal conversation to uncover exactly what your audience wants
- Communicate the problem, solution and cost in a captivating way
- Structure your proposal so it reads like a bestseller
- Focus more on the reader's problem rather than what you do
- Create a customized proposal rather than using a template
- Weave in relevant success stories
- Nail down your proposal process to make it easy every single time

## Curriculum

- Class Introduction
- The Biggest Writing Myth Holding You Back
- What is a Story?
- All Stories Begin in Medias Res
- The "What If?"
- The Who
- The Why
- The Worldview
- The Turning Points
- The Plot Problem
- The Opening Scene
- The Ultimate "Aha" Moment
- Story Editing as You Write Forward

## Pricing

**Tuition:** $649