# YouTube Marketing (Self-Paced)

Canonical URL: <https://www.graduateschool.edu/courses/youtube-marketing-online>

## Overview

Social media marketing remains one of the most powerful ways to grow your online presence and connect with audiences. Developing a clear, platform-specific strategy is essential for driving visibility and engagement in a competitive digital landscape. This course highlights video-based content with a focus on YouTube, one of today’s most impactful platforms for marketers and creators. Participants will explore current trends, learn proven strategies, and craft a personalized video marketing plan tailored to their goals.

## What you'll learn

- Identifying and engaging your target audience
- Building a following on YouTube
- Ad creation and optimization

## Curriculum

#### Introduction to YouTube

- Introduction to YouTube
- History of YouTube 
- YouTube What's New
- Creating a channel

#### Developing a Strategy for Video Content

- Establish goals
- Define success metrics 
- Analyze the competition 
- Develop target audience
- Research trends and topics 

#### Creating Successful Content for YouTube

- Find a theme for your content
- Introduction to vlogging
- Story building and development
- Creating playlists

#### Editing Content for YouTube

- Using YouTube Studio
- Editing captions and titles for SEO
- Editing content in YouTube Studio
- The importance of thumbnails

#### Monetization and Paid Advertising

- Ad creation best practices
- Ad analytics
- Adding monetization
- Video insights

#### How to use Shopify with YouTube

- Reasons to use Shopify
- Introduction to Shopify
- Create collections
- Manage shop across platforms
- Showcase brand and products

## Pricing

**Tuition:** $325