# YouTube Marketing Course

Canonical URL: <https://www.graduateschool.edu/courses/youtube-marketing>

## Overview

This one-day workshop takes an in-depth look at one of the most popular content formats: video. Along with content creation, the workshop focuses on the major platform YouTube. Participants will explore current social media marketing trends and develop a strategy suited to their goals.

 

This workshop provides a thorough exploration of every facet of video-based social media marketing. For a detailed list of class topics, please refer to the syllabus below.

## What you'll learn

- Identifying and engaging your target audience
- Building a following on YouTube
- Ad creation and optimization

## Curriculum

#### Introduction to YouTube

- Introduction to YouTube
- History of YouTube 
- YouTube What's New
- Creating a channel

#### Developing a Strategy for Video Content

- Establish goals
- Define success metrics 
- Analyze the competition 
- Develop target audience
- Research trends and topics 

#### Creating Successful Content for YouTube

- Find a theme for your content
- Introduction to vlogging
- Story building and development
- Creating playlists

#### Editing Content for YouTube

- Using YouTube Studio
- Editing captions and titles for SEO
- Editing content in YouTube Studio
- The importance of thumbnails

#### Monetization and Paid Advertising

- Ad creation best practices
- Ad analytics
- Adding monetization
- Video insights

#### How to use Shopify with YouTube

- Reasons to use Shopify
- Introduction to Shopify
- Create collections
- Manage shop across platforms
- Showcase brand and products

## Schedule
- Aug 11, 2026 10:00am–5:00pm — Live Online
- Aug 25, 2026 – Aug 27, 2026 — Live Online
- Nov 10, 2026 10:00am–5:00pm — Live Online

## Pricing

**Tuition:** $325