According to a Government Business Council (GBC) study of over 3,400 federal officials, Graduate School USA is one of the 2019 Leading Brands in Government. This is the third year in a row that Graduate School USA was named a Leading Brand.
GBC, the premier research wing of Government Executive Media Group, considered 85 contractors in the annual survey. Graduate School USA ranked among the top 25 according to criteria of brand familiarity and favorability, as well as eight core attributes identified as highly important by the respondents: experience, expertise, innovativeness, trustworthiness, value, customer service, solution customization and employee care.
Now in its fifth year, Leading Brands in Government is the largest government decision-makers study capturing the priorities and perceptions of buying teams across civilian and defense agencies. The companies selected to be tested are determined by a number of factors including current business in government, major contracts, competitors, and level of familiarity. The test of familiarity is refreshed every year to include new companies that qualify. Using a rigorous survey-based analysis, GBC identifies and validates a list of attributes most strongly linked to purchasing decisions.
Graduate School USA was announced as a 2019 Leading Brand in Government at a Government Executive Media Group event on June 13 at the organization’s headquarters in Washington, DC.