Marketing Strategy Course (Self-Paced)
IDJLSP

Self-paced online training with expert support

Explore how to develop and execute effective marketing plans at your own pace using customer research, segmentation, positioning, and analytics. You'll gain practical skills in evaluating marketing campaigns and aligning strategy with business goals to drive results; this course also covers key concepts like the marketing mix and customer journey.

$325 12 clock hours Live Support Start anytime

This course includes

  • 12 hours of project-based training from experts
  • Answers from real instructors
  • Retake for free within 1 year
  • Access to class recordings (30 days)
  • Verified digital certificate of completion
  • Learn at an accredited institution

This course is self-paced. For live online or in-person instruction, take Marketing Strategy Course.

Learn the core principles of successful marketing to help you reach your business objectives. Whether you’re a small business owner, an aspiring marketer, or looking to expand your professional skill set, this self-paced course provides the foundational knowledge and practical techniques needed to design and implement effective marketing strategies. In this marketing strategy course, you’ll examine the fundamentals of marketing and the value of a customer-focused approach. You’ll learn how to conduct impactful market research to identify your target audience, understand their needs, and stay ahead of industry trends.

The course also covers the essentials of digital marketing, showing you how to leverage channels such as social media, email marketing, and search engine optimization (SEO) to strengthen your efforts. You’ll discover how to measure campaign success using key performance indicators (KPIs) and analytics tools. By the end, you’ll be ready to create a detailed marketing plan with clear objectives, strategic direction, and actionable steps to achieve your goals.

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Group Training

Since 1921, Graduate School USA has partnered with over 125 federal agencies and trained more than one million federal employees. Led by instructors with deep, real-world knowledge of federal regulations, policies, and practices, our private group programs are practical, mission-driven, and tailored to your agency’s objectives. We offer expertise across key federal domains—including human resources, financial management, acquisition and contracting, leadership, and more—to deliver training where and how your team needs it.

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