Marketing Strategy
IDJL

Hands-on Training from Experts Live Online

Explore how to develop and execute effective marketing plans using customer research, segmentation, positioning, and analytics. You'll gain practical skills in evaluating marketing campaigns and aligning strategy with business goals to drive results. This course also covers key concepts like the marketing mix and customer journey.

This course includes

  • 12 hours of live, project-based training from experts
  • Access to class recordings (30 days)
  • Verified digital certificate of completion
  • Learn at an accredited institution

Learn the core principles of successful marketing to help you reach your business objectives. Whether you’re a small business owner, an aspiring marketer, or looking to expand your professional skill set, this class provides the foundational knowledge and practical techniques needed to design and implement effective marketing strategies.

In this marketing strategy course, you’ll examine the fundamentals of marketing and the value of a customer-focused approach. You’ll learn how to conduct impactful market research to identify your target audience, understand their needs, and stay ahead of industry trends. The class also covers the essentials of digital marketing, showing you how to leverage channels such as social media, email marketing, and search engine optimization (SEO) to strengthen your efforts. You’ll discover how to measure campaign success using key performance indicators (KPIs) and analytics tools. By the end, you’ll be ready to create a detailed marketing plan with clear objectives, strategic direction, and actionable steps to achieve your goals.

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Upgrade to a certificate to learn more skills and save on tuition:

Schedule & Enrollment: Marketing Strategy

  • 12 Hours
  • Full tuition: $325
  • Live Online
  • Expert instructors
  • Small classes

  • September 18–19
    Thursday to Friday 10–5pm
    Enroll

  • September 18–19
    Thursday to Friday 10–5pm
    Enroll

  • December 15–16
    Monday to Tuesday 10–5pm
    Enroll

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