Writing Copy That Persuades Course (Self-Paced)
IDWRIT7615SP

Self-paced online training with expert support

Learn marketing consultant and screenwriter Melissa Cassera's storytelling techniques and TV-writing structures for copy that captivates and compels readers to act.

$649 4 clock hours Live Support Start anytime

This course includes

  • 1 day of project-based training from experts
  • Answers from real instructors
  • Additional 1-on-1 mentoring outside of class
  • Proprietary workbook included
  • Retake for free within 1 year
  • Verified digital certificate of completion
  • Learn at an accredited institution
  • Credits: 0.4 CEUs

For some business people, if they write a piece of copy that sounds decent and doesn't have any grammatical errors, they're happy. But lazy, serviceable writing isn't going to persuade your reader.

Marketing consultant and screenwriter Melissa Cassera will show you how to use storytelling techniques and professional TV writing structures to create copy that captivates your reader and compels them to act.

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