J.J. Coleman
With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy.
J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership.
J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner.
Learning Resources by J.J. Coleman
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Google Ads Campaign Structure and Key Metrics
Gain insight into the power of Google Ads by understanding key terms like campaigns, ad groups, bids, and quality scores.
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Discovering Audience Intent with Keyword Research
Unlock the power of keyword research to connect with your audience and drive better results from your Google Ads campaigns.
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Google Ad Match Types for Marketers
Mastering Google Ads match types is key to driving the right traffic to your website. Learn how broad, phrase, exact, and negative keywords can optimize your ad strategy for better results.
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Leveraging Social Listening and Buyer Personas for Marketing Strategies
Social listening tools and buyer personas can revolutionize your marketing strategy. Learn to decode customer behavior, track brand sentiment, and speak directly to your ideal audience.
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Google Text Ads Setup and Best Practices
Manually create high-performing Google text ads using Google Ads Manager, step by step. From keyword strategy to ad compliance, this guide walks you through every setup.
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