J.J. Coleman
With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy.
J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership.
J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner.
Learning Resources by J.J. Coleman
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Creating Your Email Campaign: Types, Formats, and Strategic Uses
Creating an effective email campaign requires more than good design and a compelling subject line. You need to understand the different categories of emails, the specific campaign types available to you, and when each one is most effective.
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Content Promotion: Getting Your Content Seen and Tracking What Works
Unlock the full potential of your content by mastering promotion strategies. Discover how to expand your reach, target precise audiences, and boost engagement.
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Building a Content Marketing Strategy: Steps from Planning to Execution
Learn how to create compelling content, identify key topics, and measure success with strategic planning.
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Setting SMART Goals for Content Marketing and Identifying Opportunities to Maximize Results
Explore the SMART framework to craft well-defined goals for a successful content marketing strategy.
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Google Ads Campaign Structure and Key Metrics
Gain insight into the power of Google Ads by understanding key terms like campaigns, ad groups, bids, and quality scores.
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