J.J. Coleman
With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy.
J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership.
J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner.
Learning Resources by J.J. Coleman
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Leveraging Social Listening and Buyer Personas for Marketing Strategies
Social listening tools and buyer personas can revolutionize your marketing strategy. Learn to decode customer behavior, track brand sentiment, and speak directly to your ideal audience.
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Understanding Website Engagement: Metrics and Insights for Growth
Website engagement metrics reveal user behavior, from time spent on pages to key event interactions. Learn to analyze traffic patterns, landing page performance, and what keeps visitors coming back.
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Understanding Demographics and Psychographics for Marketing
Understanding your audience goes beyond basic demographics; it's about uncovering their motivations, behaviors, and preferences. Learn how to build effective personas and craft targeted marketing strategies that resonate and drive results.
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Exploring Instagram Content: Posts, Stories, Lives, and Reels
Unlock the secrets to mastering Instagram’s four powerful content types: Posts, Stories, Live, and Reels. Learn how to strategically use each format to engage followers, boost visibility, and grow your brand.
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Crafting Content Themes for Brand Consistency and Trust Building
A strong, consistent content theme can build trust and brand loyalty over time. Learn how brands like Dove and creators like Bailey Sarian use big ideas and unique storytelling to stand out.
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