J.J. Coleman
With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy.
J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership.
J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner.
Learning Resources by J.J. Coleman
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Content Calendar Best Practices: Scheduling, Channels, Formats, and Cadence
Gain the skills to align seasonal themes, select the right channels, and maintain consistency for maximum impact.
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Email Marketing Fundamentals: Why It Still Dominates Digital Strategy
Topics covered include the current state of email marketing with supporting industry statistics, key success factors such as setting clear objectives, building quality email lists, segmenting audiences, and crafting compelling content and subject lines.
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Creating Your Email Campaign: Types, Formats, and Strategic Uses
Creating an effective email campaign requires more than good design and a compelling subject line. You need to understand the different categories of emails, the specific campaign types available to you, and when each one is most effective.
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Building Your Email List: Permissions, Pitfalls, and Growth Strategies
A successful email marketing strategy starts with a strong, permission-based email list. But building that list the right way requires understanding the rules of engagement, avoiding common pitfalls, and implementing proven growth tactics.
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Content Promotion: Getting Your Content Seen and Tracking What Works
Unlock the full potential of your content by mastering promotion strategies. Discover how to expand your reach, target precise audiences, and boost engagement.
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