Dive into engagement analytics to see how users interact with your website through metrics like session duration, event activity, and active users. These insights reveal which landing pages attract visitors, how often key events occur, and how user behavior evolves over time.
Key Insights
- Engagement is measured by user actions such as time on site (over 10 seconds), number of pages viewed, or completion of key events, helping assess how users interact with content across specific timeframes like daily, weekly, or monthly.
- The "view item list" event accounted for 28% of total tracked events and was performed by 51% of users, with an average of 14.5 occurrences per user, indicating strong interest in product listings.
- The Google Merchandise Store data demonstrates how landing page metrics, such as sessions, active users, new visitors, and average engagement time, can be used to evaluate campaign performance and user acquisition effectiveness.
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Now, what is engagement? It's how people are interacting on your website, right? And it tells you the amount of time they're spending on your website, how many engaged sections they're doing. So, again, it's 10 seconds or more, or they've done one key event, or they've gone to at least two pages, right? So, I have an online engagement. So, we've seen this in the snapshot, but now it just tells us, you know, what pages people are currently engaging with, the views, and the event counts.
So, again, we saw this in the snapshot. Now, we're going into just more detail on it in this overview around an engagement section, events for each of the pages, right? And views for each of the pages and activity over time, comparing one day versus seven days versus 30 days, and seeing if there's patterns, if it's, you know, becoming more or less engaged from 30 days ago to today, and also telling you ratios of active users per relative time periods, you know, comparing again to understand whether people are staying around. People who are daily active become monthly or weekly active or not.
So, what percentage of the people when they first come in, and this, again, is sort of like cohorts when they're coming in, it tells you the different dates when they came in and whether they're sticking around. October 9th, the end of the month, yeah. So, it's comparing monthly, weekly, and daily traffic to see if there is stickiness or not.
Engagement events. So, this is primarily looking at the events that you've identified and seeing what type of engagement is taking place. Click the event name, view item lists, and how many times that has happened.
So, 519,000 times, which is 28% of all the events that took place, were in that. Total users who have done it, 51% of the users to the visit, you know, people who have visited the website have viewed the view item list, and you know, how many times that people have done it per each user, 14.5 for the view item list, you know. So, again, you know, you want that to be as high as possible, shows people are looking at your products and examining them, and it tells you the revenue.
Well, it gives total revenue here for that activity, right? Pages and screens. So, that was looking at it for events. Now, we're looking at engagement on each page and or screen.
We say pages or screens because screens are what is used for apps, pages, or websites. And it shows you, again, you know, some insight around what's taking place and all the different pages here and the views per page, active users per page, active users views, average online active users engagement time. Anyway, so, you know, again, finding when we say engagement, what are people doing on the site, you know.
So, how many views, how many people are on it, how many views are they making, how long are they staying on these pages, etc. And finally, the landing page. Now, generally, when you run marketing campaigns, whether it's Google Ads or a meta campaign, TikTok, whatever, you send people to a landing page.
So, those could be included here, as well as any page that people land on that's from any of the mediums that are bringing people there, right? A Google Ad might lead to a landing page. A Google search might take someone to the home page.
Or, if I search Google Merch, right, I can click on this, this is an ad that comes up, I can click on this. Let me see the first response to the result. This is the first organic result.
I can click on Google Merch Shop, which'll take me to the home page. Or, I can click on apparel, and that takes me directly to the apparel page. These are called site links.
These are rich search results that you want to optimize your website for, so people can go directly to, you know, exactly what they want, saves time on their behalf, and helps induce them to visit your site, right? So, I point that out because you can see that the backslash is the home page. It means it's the first place people have ended up, which is on the home page.
They might have come from search or direct, you know, direct, you know, typed in the website to the browser, or however they got there, but they might have also come to a landing page from an ad, or they might have done an organic search and clicked on one of those site links and ended up, you know, maybe shop new was a site link. So, it tells you for the landing page how many times, you know, people have visited that landing page, sessions, you know, that means active users, how many people have visited it, and how many of those people were new, right, and then average online session engagement, you know, how long they were on there, the number of key events that took place while they were on that airbus, you know, so while, you know, a total of 131,000 key events are taking place overall, but you can see how it breaks out for each landing page, or what key events may have taken place there, so they may not be tracking it effectively, I'm not sure, but again, this is the Google Merge store data, so a total of 131,000 in 95,000 sessions, 64,000 active users, 47,000 of them are new, right, and you can see that for the various landing pages.