Writing Clearly Through Structure and Plain Language

Even experienced writers struggle to communicate clearly and effectively. Module 4 of Clear Expression Through Critical Thought offers a foundation for writing that meets professional standards while remaining approachable. It introduces the Seven Traits of Good Writing, the Four-Step Writing Process, and the Plain Writing Act of 2010, each designed to improve how federal employees express complex ideas clearly.

The Seven Traits of Writing

Great writing balances creativity and structure. The seven traits, Ideas, Organization, Voice, Word Choice, Sentence Fluency, Correctness, and Design, help ensure every document is clear, polished, and aligned with the audience’s needs. Together, these traits make writing readable, professional, and consistent across teams.

The Four-Step Writing Process

To write effectively, start with planning and end with refinement. The course breaks this into four stages:

  1. Prewriting: Define purpose, audience, and main ideas.
  2. Drafting: Build a clear, organized draft using a three-part structure.
  3. Revising: Evaluate logic, clarity, and focus.
  4. Refining: Polish grammar, flow, and design for readability.

This approach turns writing from a stressful task into a repeatable process that improves with practice.

Plain Language in Government Writing

Federal employees are also introduced to the Plain Writing Act of 2010, which requires agencies to communicate in clear, accessible language. The Plain Language Guidelines emphasize short sentences, simple word choice, and positive, conversational tone, all of which make complex information easier for the public to understand.

Plain writing builds trust, ensures compliance, and helps agencies communicate with diverse audiences.

photo of Heather Murphy Capps

Heather Murphy Capps

Heather is an instructor and program manager at Graduate School USA, where she has served since 2008, teaching in the areas of Leadership and Management while also developing course content for the Center for Leadership and Management. An education and media professional with more than 30 years of experience, she brings a diverse background in teaching, professional skills training, broadcast journalism, and public relations.

Her education career began with a teaching stint in a Western Kenya high school. After returning to the United States, she earned a Master’s degree in journalism and built a dual-track career as a television and radio journalist while teaching high school and university students in writing, politics, and journalism.

In the early 2000s, Heather stepped away from her news career to serve as Press Secretary to the Mayor of Jacksonville and as the Special Projects Director for the Jacksonville Super Bowl Host Committee. In these roles, she led major public relations and media outreach initiatives to elevate the city’s visibility, strengthen its public image, and enhance hospitality efforts in advance of Super Bowl XXXIX.

Heather holds a bachelor’s degree in political science from Bryn Mawr College and a Master of Science in journalism from Boston University.

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