Discover the transformative impact of AI on modern marketing in this comprehensive course. You’ll start with a solid foundation in AI, machine learning, and deep learning, then explore how AI is applied in marketing areas such as content creation, advertising, social media, email marketing, SEO, and SEM.
Gain practical experience with leading AI platforms like ChatGPT, IBM Watson, Salesforce Einstein, and Google. Learn to evaluate AI’s effectiveness in marketing campaigns using key performance indicators and ROI analysis. Real-world case studies will highlight proven AI strategies in action.
The course concludes with a capstone project, where you’ll design an AI-driven marketing strategy, applying your skills and knowledge to solve real-world marketing challenges.
Students should have a basic understanding of marketing, including traditional marketing terms and techniques, SEO, social media marketing, and analytics.
Receive instruction from subject‑matter experts who bring proven government experience.
Courses that are regularly updated based on feedback and industry developments, ensuring versions are mapped to federal competencies.
The instructor was wonderful and so knowledgeable. The course materials were extremely relevant to what my job is. I feel like I can be better because of this class.
— 2025 student
Directly addressing the day-to-day challenges of federal employees.
Your trusted training partner, equipping public service professionals with the skills and knowledge to excel in their roles and drive meaningful impact.
Attend this course Live Online. Engage with expert instructors, ask questions, and get feedback on your exercises and projects.
At Graduate School USA, you’ll learn in small groups and receive personalized attention.
Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.
Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!
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You can also access recordings of each session in your student portal within one business day of the session’s end. Recordings are available for one month after the session.
