Special Limited Time Promotion: Receive our AI for Marketing class for free when you register for this certificate program.
This program provides hands-on training in digital marketing, covering SEO, social media, paid advertising, email marketing, and analytics.
You’ll learn to create integrated multi-channel campaigns, track and optimize performance with tools like Google Analytics, and build data-driven strategies that improve ROI. Through real-world projects and personalized mentoring, you’ll graduate with practical experience and a portfolio that demonstrates your ability to plan, execute, and refine successful marketing campaigns.
This is the recommended order, but some courses may be taken in a different order.
Unit 1 6 Hours
Unit 2 6 Hours
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
Unit 3 6 Hours
Take a deep dive into the world of email marketing in this short course. Learn the qualities of a successful email marketing campaign, and optimize your own to grow subscriptions.
Unit 4 12 Hours
Unit 5 12 Hours
Unit 6 12 Hours
Master Google Analytics 4 (GA4) and unlock the insights you need to refine marketing strategies, monitor performance, and drive growth. This course covers everything from account setup to advanced tracking techniques.
Unit 7 12 Hours
Unit 8 12 Hours
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, and audience targeting. Explore the Facebook algorithm, Meta Business Manager, and more in this workshop.
Unit 9 6 Hours
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
Unit 10 6 Hours
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Unit 11 6 Hours
Unit 12 6 Hours
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Unit 13 6 Hours
Social media today has a variety of ways to showcase yourself or your brand to a wide audience, including streaming. Streaming has been a key component of social media content for over a decade. Now, content creators can use applications such as OBS to create an interactive experience for their audience. In this class, you’ll learn about the main streaming platforms, including Twitch, YouTube, and TikTok, as well as the fundamentals of setting up your stream using the free application OBS.
Unit 14 18 Hours
In this capstone course, discover social media marketing opportunities and how to optimize your online presence for job success. Topics include brand research, campaign development, networking strategies for LinkedIn, and more. Prepare for a career in social media management and content creation.
Unit 15
Throughout this program, you will complete a capstone project to showcase in your portfolio:
Attend the AI for Marketing class for free as part of this certificate. Choose your date after you register for the program.
Bonus 18 Hours
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Learn online at your own pace with video training and live support from our instructors. If you purchase the self-paced option, you can attend the live course for free within one year.
Unit 1 6 Hours
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
Unit 2 6 Hours
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
Unit 3 12 Hours
Strengthen your online presence with actionable SEO strategies and keyword research techniques that help your site rank higher on Google. This hands-on bootcamp equips you with the tools to optimize content, structure websites, and monitor SEO success.
Unit 4 12 Hours
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Unit 5 12 Hours
Master Google Analytics 4 (GA4) and unlock the insights you need to refine marketing strategies, monitor performance, and drive growth. This course covers everything from account setup to advanced tracking techniques.
Unit 6 12 Hours
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Unit 7 12 Hours
Discover how to create and manage Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
Unit 8 6 Hours
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
Unit 9 6 Hours
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Unit 10 6 Hours
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
Unit 11 6 Hours
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Unit 12 6 Hours
Discover how to utilize streaming in your social media strategy with this class on OBS for Streaming. Learn how to set up content sources, connect to your streaming accounts, and reach your goals on Twitch, YouTube, and TikTok platforms.
Unit 13 18 Hours
In this capstone course, discover social media marketing opportunities and how to optimize your online presence for job success. Topics include brand research, campaign development, networking strategies for LinkedIn, and more. Prepare for a career in social media management and content creation.
Unit 14
Throughout this program, you will complete a capstone project to showcase in your portfolio:
Attend the AI for Marketing class for free as part of this certificate. Choose your date after you register for the program.
Bonus 18 Hours
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
If you prefer to pay your tuition over time, we have payment options to meet your needs. Finance your education through an installment plan or a 0% interest tuition financing plan. We also assist with documentation should your employer offer tuition reimbursement.
See the Installment plan FAQ for more information.
Student financing plan provided through Climb Credit. See the Climb Credit FAQ for more information.
This program is approved for the training of veterans and other eligible persons by the approved agency. Choose Veterans Affairs at checkout or contact us for more information.
If you’re a company enrolling your employee or an employee seeking tuition reimbursement from your company, choose Corporate Invoice at checkout.
Receive instruction from subject‑matter experts who bring proven government experience.
Courses that are regularly updated based on feedback and industry developments, ensuring versions are mapped to federal competencies.
The instructor was wonderful and so knowledgeable. The course materials were extremely relevant to what my job is. I feel like I can be better because of this class.
— 2025 student
Directly addressing the day-to-day challenges of federal employees.
Your trusted training partner, equipping public service professionals with the skills and knowledge to excel in their roles and drive meaningful impact.
Attend this certificate program live online or as self-paced training. Engage with expert instructors, ask questions, and get feedback on your exercises and projects.
Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.
Learn at your own pace with pre-recorded video lessons and hands-on exercises. Work through the material on your schedule with access to course content and resources.
We want you to succeed in your career goals. In addition to 120 hours of hands-on, interactive training, you’ll also receive eight 1-on-1 mentoring sessions where you can:
Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!
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We offer a single free retake of any module or the whole program within a year.
Since 1921, Graduate School USA has partnered with over 125 federal agencies and trained more than one million federal employees. Led by instructors with deep, real-world knowledge of federal regulations, policies, and practices, our private group programs are practical, mission-driven, and tailored to your agency’s objectives. We offer expertise across key federal domains—including human resources, financial management, acquisition and contracting, leadership, and more—to deliver training where and how your team needs it.
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