Learn to design impactful social media strategies tailored for platforms such as Instagram, Facebook, LinkedIn, and TikTok. This program gives you the skills to grow your online presence, engage your audience, and drive business results through targeted social media marketing.
This is the recommended order, but some courses may be taken in a different order.
Unit 1 6 Hours
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
Unit 2 6 Hours
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Unit 3 6 Hours
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Unit 4 6 Hours
Unit 5 12 Hours
Unit 6 12 Hours
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, and audience targeting. Explore the Facebook algorithm, Meta Business Manager, and more in this workshop.
Unit 7 6 Hours
Social media today has a variety of ways to showcase yourself or your brand to a wide audience, including streaming. Streaming has been a key component of social media content for over a decade. Now, content creators can use applications such as OBS to create an interactive experience for their audience. In this class, you’ll learn about the main streaming platforms, including Twitch, YouTube, and TikTok, as well as the fundamentals of setting up your stream using the free application OBS.
Unit 8 18 Hours
In this capstone course, discover social media marketing opportunities and how to optimize your online presence for job success. Topics include brand research, campaign development, networking strategies for LinkedIn, and more. Prepare for a career in social media management and content creation.
Unit 9
Throughout this program, you will complete a capstone project to showcase in your portfolio:
Receive instruction from subject‑matter experts who bring proven government experience.
Courses that are regularly updated based on feedback and industry developments, ensuring versions are mapped to federal competencies.
The instructor was wonderful and so knowledgeable. The course materials were extremely relevant to what my job is. I feel like I can be better because of this class.
— 2025 student
Directly addressing the day-to-day challenges of federal employees.
Your trusted training partner, equipping public service professionals with the skills and knowledge to excel in their roles and drive meaningful impact.
Attend this certificate program live online or as self-paced training. Engage with expert instructors, ask questions, and get feedback on your exercises and projects.
Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.
Learn at your own pace with pre-recorded video lessons and hands-on exercises. Work through the material on your schedule with access to course content and resources.
We want you to succeed in your career goals. In addition to 72 hours of hands-on, interactive training, you’ll also receive eight 1-on-1 mentoring sessions where you can:
Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!
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We offer a single free retake of any module or the whole program within a year.
You can also access recordings of each session in your student portal within one business day of the session’s end. Recordings are available for one month after the session.
Learn practical skills by working on real projects with instructor guidance and lectures to strengthen and improve your skill.
Since 1921, Graduate School USA has partnered with over 125 federal agencies and trained more than one million federal employees. Led by instructors with deep, real-world knowledge of federal regulations, policies, and practices, our private group programs are practical, mission-driven, and tailored to your agency’s objectives. We offer expertise across key federal domains—including human resources, financial management, acquisition and contracting, leadership, and more—to deliver training where and how your team needs it.
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