Learn how to build an effective digital marketing strategy and apply it to your business website. In this course, you'll explore proven methods for optimizing a site, along with strategies for converting visitors into leads and sales. By the end, you'll have the hands-on skills needed to launch or expand your digital marketing efforts.
Before you can optimize your website to reach your ideal audience, you must first identify who they are. You’ll start the course by determining your target audience, creating customer personas, and researching their needs. The other part of getting started is clarifying what you have to offer—what sets your business apart. Once you’ve chosen the audience you want to reach, you’ll evaluate your business to develop a clear value proposition. From there, you’ll set goals and key performance indicators (KPIs) to track the success of your marketing campaigns.
Apply your digital marketing strategy to the place where potential customers first learn about your business: your website. Discover what your site needs to engage visitors and generate leads. Start with the essentials of a high-performing homepage, then explore how to achieve them with persuasive design. You’ll finish the course by learning how to create an impactful product page with the right features and formats to turn leads into paying customers.
Receive instruction from subject‑matter experts who bring proven government experience.
Courses that are regularly updated based on feedback and industry developments, ensuring versions are mapped to federal competencies.
The instructor was wonderful and so knowledgeable. The course materials were extremely relevant to what my job is. I feel like I can be better because of this class.
— 2025 student
Directly addressing the day-to-day challenges of federal employees.
Your trusted training partner, equipping public service professionals with the skills and knowledge to excel in their roles and drive meaningful impact.
Attend this course Live Online. Engage with expert instructors, ask questions, and get feedback on your exercises and projects.
At Graduate School USA, you’ll learn in small groups and receive personalized attention.
Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.
Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!
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You can also access recordings of each session in your student portal within one business day of the session’s end. Recordings are available for one month after the session.
