Build a compelling hashtag strategy that aligns with your brand, product, or influencer goals by understanding how skateboard-related content can be framed for maximum engagement. Learn how different perspectives, from apparel companies to skate parks, impact the hashtags you choose and the audience they attract.
Key Insights
- Effective hashtag strategies combine high- and low-density tags and are tailored to brand identity, product focus, community relevance, and geographic location.
- Content about skateboarding can be positioned in various ways, such as through the lens of a skateboard brand, an influencer performing tricks, or a skate park, each requiring its own unique set of hashtags.
- The GSUSA Instagram Marketing Bootcamp emphasizes that understanding your target audience is essential before finalizing a marketing strategy, as it influences how hashtags are selected and content is framed.
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Okay, great. So I hope you were able to put together a strategy that includes high and low density hashtags, that has a mixture of community-related, brand-related, industry-related, and, if appropriate, geographic location-related. So having done this exercise with a number of classes, I've gotten a lot of students who have focused on the keyboard, sorry, focused on the skateboard and brought it from the perspective of a skateboard company and give a brand name to a skateboard, which is similar, you know, you have your overall company brand name and then the particular product line brand name, right? Others have looked at it from an influencer, and they were naming the trick that this, you know, this skateboarder is doing, I've seen, and in that case, it would be more about understanding the way that skateboarders tag their content.
It's so much of the content in this community is visuals or footage of them doing skateboard tricks. Someone else took it from the standpoint of the skateboard park and hashtag skateboard park and surmised that this is likely in Southern California, I got LA or Malibu beach or something like someplace like that or San Diego, right? And Venice Beach, right? And they hashtagged it that, others have hashtagged it based upon being a skateboard apparel company, and, you know, or starting with shoes, then you would get Nike skateboard shoes or whatever the particular model of Nike is, you know, is targeted towards skateboarders, and as well as the apparel, right?
So, and then skateboarding, whatever the apparel is, skateboard shirt or whatever, you know, whatever it's called within the industry, right? So, my point is that this one piece of content could represent a lot of different things and depending upon the objective of the content, whether you are promoting an influencer skater as a brand or a manufacturer of skateboarders or a manufacturer of skateboard shoes or clothing or a provider of skateboard, you know, parks and activity, it's all gonna impact the type of hashtag strategy that you put in place. So, with that being said, let's now pivot to the next very important component of marketing on any platform, and that is understanding the target audience, understanding who you are marketing to, and the implications of that, having that knowledge.
