“MBA” Business Certificate
IDCMBA

• Learn Python fundamentals, including variables, data types, functions, loops, and control flow, for building robust programs
• Work with complex data structures such as dictionaries and lists to efficiently organize and access data
• Use NumPy and Pandas to import, clean, and manipulate datasets for analysis and exploration
• Generate descriptive statistics and apply filtering, grouping, and pivoting techniques to gain deeper insights
• Visualize data using Matplotlib and create clear, customized charts, including bar graphs, histograms, and scatter plots
• Gain the practical skills needed to transition into machine learning with a solid understanding of data science workflows

Join our financial modeling class to learn essential finance and accounting concepts, build a discounted cash flow (DCF) model in Excel, acquire advanced Excel skills, explore corporate finance and valuation, and create a financial model on a real company.

• Financial concepts, market capitalization, and enterprise value
• Financial accounting, including accrual versus cash accounting
• Discounted cash flow (DCF) modeling: assumptions, projecting cash flows, sensitivities, auditing
• Excel techniques, including Data Validation, CHOOSE, Data Tables, and Goal Seek
• Leveraged buyout (LBO) modeling
• Real company analysis
• Setting up the financial model and model projections
• Corporate valuation and how to derive a value per share
• How to analyze the model output

Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.

• Leverage AI-driven strategy in your marketing campaigns
• Integrate AI into SEO, SEM, content, advertising, and analytics
• Measure the real-world impact of your AI marketing efforts
• Complete a capstone project to showcase your work

This bootcamp helps improve your business writing skills. Learn grammar essentials, effective business writing skills, and advanced communication techniques. Gain practical strategies to create complex business documents confidently.

• Practical strategies to sharpen your writing skills from idea to final draft
• Essential grammar rules
• How to prepare complex multi-page business documents

Develop the skills to turn raw data into compelling visual stories with Tableau, the industry-leading data visualization platform.

• Connect to datasets in various formats and clean, filter, and structure the data for visual storytelling
• Create a variety of visualizations, including bar charts, line charts, treemaps, heat maps, and dual-axis charts
• Use Tableau's calculation tools to build custom fields, apply aggregates, and enhance data analysis
• Format charts with labels, tooltips, colors, and axes to improve clarity and visual impact
• Work with geographic data to build interactive map visualizations, including choropleths and proportional-symbol maps
• Customize dashboards and stories for different audiences and devices using Tableau's interactivity tools
• Integrate external map services and use advanced visualization types such as spider maps and alluvial diagrams
• Publish your work to Tableau Cloud and export dashboards for professional sharing and collaboration

• Import and clean data from multiple sources, including Excel, CSV, and online databases, using Power Query
• Create interactive visualizations, such as charts, maps, cards, and slicers, to explore trends and patterns
• Use DAX (Data Analysis Expressions) to build measures, calculated columns, and custom aggregations
• Design visually engaging reports by adding titles, logos, and formatting options for a professional finish
• Understand and manage relationships between tables to create dynamic, filterable reports
• Share and collaborate on reports via the Power BI Service, including exporting, commenting, and app integration
• Set up dashboards and explore the differences between dashboards and reports for business presentations
• Schedule data refreshes and manage reusable datasets to keep reports up-to-date and scalable

Learn the essentials of corporate finance, from capital allocation to corporate valuation, initial public offerings, financial instruments, and mergers and acquisitions. Throughout the class, we will use real-world case studies of recent deals and examine live pricing of various securities.

• Corporate finance fundamentals, including NPV and IRR
• Roles of corporate finance professionals and investment bankers
• Financial instruments: stocks, bonds, and options
• Initial Public Offerings
• Bonds, yields, and credit ratings
• Dividends versus share buybacks
• Mergers and acquisitions
• How leverage increases risk and returns
• Corporate valuation

Learn how to design and prototype user interfaces with Figma, the industry-leading tool for UX/UI design.

• Create UI (user interface) and UX (user experience) designs for websites, apps, and more
• Design finished layouts that are optimized for mobile, tablet, and desktop screens
• Design on grids, extract image assets, share designs with clients/developers, and more
• Build interactive prototypes
• Make animations using Smart Animate
• Use components (including variants) to make updating your designs easier
• Work with Team libraries to share style and design components

• Understand how search engines work and why SEO is essential for business growth
• Conduct effective keyword research using tools like Semrush to discover high-impact search terms
• Conduct competitive analysis to uncover your competitors' strategies and refine your keyword targeting
• Create SEO-friendly content tailored to the customer's buying journey and user search intent
• Implement on-page SEO techniques, including meta tag optimization, sitemaps, and internal linking
• Explore off-page SEO practices like backlink building and content promotion strategies
• Design websites with SEO in mind, including structured navigation, rich snippets, and mobile optimization
• Optimize video content for platforms like YouTube and conduct SEO audits to measure and improve performance

Master Google Analytics 4 (GA4) and unlock the insights you need to refine marketing strategies, monitor performance, and drive growth. This course covers everything from account setup to advanced tracking techniques.

• Understand the fundamentals of web analytics and the role of Google Analytics in the buyer’s journey
• Set up and configure Google Analytics accounts, filters, goals, and ecommerce tracking
• Navigate the GA4 dashboard and learn how to interpret audience, acquisition, behavior, and conversion reports
• Build and interpret measurement plans to track KPIs that align with your business objectives
• Create and customize dashboards, shortcuts, and shared reports to streamline data access
• Implement UTM parameters to track marketing campaign performance across platforms
• Learn retargeting strategies and build remarketing lists using Google Analytics data
• Apply best practices for leveraging data insights to optimize marketing and user engagement

Build a strong foundation in stock market principles and explore the financial and economic forces that shape today's market.

• Learn the fundamentals of stock investing, including indices, dividends, and exchange-traded funds (ETFs)
• Analyze companies using valuation techniques like P/E ratios, EV/EBITDA multiples, and DCF modeling
• Understand key financial indicators such as market capitalization, enterprise value, and cost of capital
• Explore the impact of earnings releases, interest rates, and Federal Reserve policy on stock movements
• Receive an introduction to bond investing, including bond types, yields, spreads, and credit risk assessment
• Delve into real estate investing topics like REITs, capitalization rates, and the effect of leverage
• Examine stock options, hedging strategies, and the Black-Scholes pricing model for options trading
• Investigate the causes and impact of the 2008 financial crisis, including mortgage-backed securities and credit default swaps