Integrate your Shopify store with Instagram to streamline product visibility and allow customers to shop directly within the app. This article breaks down the requirements and benefits of syncing your e-commerce inventory to elevate your social commerce strategy.
Key Insights
- Instagram now supports direct integration with Shopify, allowing users to shop without leaving the platform by syncing a Shopify product catalog with an Instagram business account.
- To use this feature, your online store must be selling physical goods and hosted on the Shopify platform; service-based businesses are not eligible for integration.
- GSUSA's Instagram Bootcamp covers how to set up Shopify integration, including managing product listings and creating interactive in-app shopping experiences tailored for Instagram users.
This lesson is a preview from our Digital Marketing Certificate Online (includes software). Enroll in a course for detailed lessons, live instructor support, and project-based training.
All right, welcome back. This is the final portion of the Instagram bootcamp. We're going to discuss Shopify and how to integrate Shopify into your Instagram account so you can have an online store.
All right, so what is Shopify? It is a hugely popular e-commerce platform with more than 11 million e-commerce ventures within the U.S. running on Shopify, right? It's a website management system, content management system, similar to WordPress, Wix, or any of the popular website management systems. However, this one is targeted towards e-commerce, right? And Shopify, after 2020, when you saw a significant uptick in the amount of e-commerce activity when people were home, at that point, Shopify and several social media platforms, Meta, TikTok, and YouTube, formed partnerships where you can have your audience shop directly from Instagram. Don't have to go to your website or to a landing page.
You can sync your product catalog on Instagram to your Shopify product catalog and manage it within the Shopify platform. So you're essentially selling where people are shopping, right? However, to be able to have a Shopify-integrated account, you must first have a Shopify-based website, right? Your website has to be on Shopify, and you have to be selling goods. It's not for service providers.
It's only for e-commerce websites that are selling goods and are based on Shopify, right? So that's you. You can showcase your products, remove any barriers that people have to switch off from Instagram to be able to get to your catalog, you know, to be able to purchase. You can sell from just an Instagram inventory, have special products and sales just for Instagram, and check out right on Instagram.
So it's all taking place within the Instagram environment, less breakage and easier to manage, you know, when it's all happening right on the platform, right? And you can even do interactive shopping experiences where you can highlight, you know, in this case, various makeup products, eyebrow or pressed powder palette versus ebony eyebrow pencil, right? And people can click on that and shop directly from there. If you're interested in learning how to do this, there are two videos that come after this that will give you all the information you need to set up your Shopify Instagram online store, right? So that essentially covers the lecture portion of the Instagram bootcamp. If you want to know more about Shopify, just continue watching.
There are two more videos coming, and it's been a pleasure teaching this to you. I hope to see you in some of the other courses that we offer. Thank you.