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Social Media Marketing Course NYC
IDCSM

Social media marketing classes in-person in NYC (34th & Madison Ave), onsite, or online from anywhere

Advance your social media marketing expertise with this certificate program designed to keep you current with industry trends. Learn to develop strategies for platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (Twitter) to expand your audience and strengthen your brand presence.

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This program includes

  • 72 hours of live, project-based training from experts
  • Additional 1-on-1 mentoring outside of class
  • Access to class recordings (30 days)
  • Verified digital certificate of completion
  • Learn at an accredited institution
  • Small class sizes

This program teaches you how to design impactful social media strategies for platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (Twitter). You’ll learn to create targeted campaigns that align with business goals, combining organic and paid methods to build an online presence, engage audiences, and drive growth. Along the way, you’ll develop content creation skills to produce compelling visuals and messaging that capture attention and boost engagement. You’ll also explore how to measure success through analytics tools, interpreting metrics such as engagement rates, follower growth, and conversions to refine campaigns.

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Learn additional marketing tools with this certificate:

Courses in this Certificate Program

This is the recommended order, but some courses may be taken in a different order.

Download Syllabus PDF

Unit 1 6 Hours

LinkedIn Marketing Bootcamp

Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.

  • Get an introduction to LinkedIn and its interface
  • Learn how to optimize and leverage your personal LinkedIn profile
  • Create and manage a LinkedIn company page
  • Learn how to run paid advertising campaigns on LinkedIn

Unit 2 6 Hours

YouTube Marketing

In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.

  • Learn the history of YouTube and its social impact
  • Develop a successful social media strategy
  • Create content that increases engagement and drives sales
  • Learn how to gain a following and expand your reach
  • How to identify and engage your target audience
  • Building a following on YouTube
  • Ad creation and optimization

Unit 3 6 Hours

TikTok Marketing

Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.

  • Learn the history of TikTok and its social impact
  • Develop a successful social media strategy
  • Create visual content that increases engagement and drives sales
  • Learn how to gain a following and expand your reach

Unit 4 6 Hours

Social Media Content Marketing: Blogs & X (Twitter)
  • Fundamentals of content marketing
  • How to set goals and metrics
  • Establishing a brand through written content
  • Marketing strategies for X (formerly known as Twitter)
  • How to create and share blog posts

Unit 5 12 Hours

Instagram Marketing Bootcamp
  • Learn about Instagram and its social impact
  • Develop a successful social media strategy
  • Create visually engaging content that drives sales and increases engagement
  • Learn how to gain a following and expand your reach

Unit 6 12 Hours

Facebook Marketing Bootcamp

Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, and audience targeting. Explore the Facebook algorithm, Meta Business Manager, and more in this workshop.

  • Develop a successful Facebook marketing strategy
  • Create visual content that increases engagement and drives sales
  • Learn how to gain a following and expand your reach
  • Use Facebook paid advertising for increased engagement and profit

Unit 7 6 Hours

Streaming for Social Media

Social media today has a variety of ways to showcase yourself or your brand to a wide audience, including streaming. Streaming has been a key component of social media content for over a decade. Now, content creators can use applications such as OBS to create an interactive experience for their audience. In this class, you’ll learn about the main streaming platforms, including Twitch, YouTube, and TikTok, as well as the fundamentals of setting up your stream using the free application OBS.

  • How to set up OBS for streaming
  • How to stream to Twitch and its benefits
  • How to stream to YouTube and its benefits
  • How to stream to TikTok and its benefits

Unit 8 18 Hours

Social Media Industry & Portfolio

In this capstone course, discover social media marketing opportunities and how to optimize your online presence for job success. Topics include brand research, campaign development, networking strategies for LinkedIn, and more. Prepare for a career in social media management and content creation.

  • Learn about earned-first creative thinking
  • Develop original ideas and learn how to showcase them in a portfolio
  • Optimize your rĂ©sumĂ© and LinkedIn profile
  • Enhance your social media presence

Unit 9

Social Media Marketing Capstone Project (Self-Paced)

Throughout this program, you will complete a capstone project to showcase in your portfolio:

  • Create a complete social media marketing strategy by researching, planning, and designing a multi-platform campaign that reflects clear brand objectives, audience insights, and creative direction.
  • Apply best practices in platform selection, content creation, audience targeting, and KPI development to propose a cohesive and data-informed marketing plan.
  • Document and present your work in a professional marketing presentation, showcasing your research, strategy, content mockups, and campaign recommendations using tools like Canva, Figma, or PowerPoint.
  • Work on your capstone project both in and outside of class, using scheduled mentoring sessions to review your progress, ask questions, and get personalized feedback from your instructor.

Schedule & Enrollment: Social Media Marketing Course NYC

  • 72 Hours
  • Price before discounts: $4,100 Full tuition: $2,495
  • NYC or Live Online
  • Payment plans
  • 1:1 Mentoring included

Not currently scheduled.

Email CustomerRelations@graduateschool.edu to request this course.

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